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Book 2
What is Digital Marketing & How to Learn It for Free
Digital marketing is the art of promoting products or services through online platforms. In 2025, it's one of the most powerful skills you can learn — whether you're a student, entrepreneur, or freelancer.
What is Digital Marketing?
Digital marketing uses the internet and digital tools to connect with customers. It includes strategies like:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Online Advertising (Google Ads, Facebook Ads)
Why is it Important?
- Low cost, high reach
- Can target global or local customers
- Data-driven results
- Essential for online businesses
How to Start Learning for Free?
Here are some top platforms where you can learn digital marketing without spending money:
- Google Digital Garage – Free certification course from Google
- HubSpot Academy – SEO, email marketing, and more
- Coursera – Some free beginner-level content
- YouTube – Thousands of tutorials for every skill
💡 Tip: Practice while learning by creating a blog or a dummy brand on Instagram.
Basic Tools to Get Started
- Canva – For making graphics & posts
- Google Analytics – To measure traffic
- Buffer or Hootsuite – Schedule social media posts
- Ubersuggest – For keyword research
Career Options in Digital Marketing
- SEO Specialist
- Social Media Manager
- Content Writer
- Email Marketing Specialist
- Freelancer / Consultant
Final Thoughts
Digital marketing is the future of business. Whether you're building your own brand or working for others, this skill can open up huge opportunities. And the best part? You can start learning today — for free.
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